When writing the body, I wanted to illustrate that there's options for coffee connoisseurs. I affectionately call coffee my "writing juice" but I'm no expert. Instead of using every coffee pun under the french press, I used alliteration and emphasized speed to harness attention in the headline.
DAILY UX WRITING CHALLENGE FULL
They could have their hands full of groceries, need to quickly pick up supplies for a dinner party, or even have children running up and down the aisles. This challenge was more copywriting focused than others, but I still started my drafting process thinking about where the user was situationally: in a store, trying to see what's on sale that day. The service delivers coffee beans once a day, every day for an entire year. My challenge: write a promotion message that converts the user into subscribing to a coffee delivery service. They open the supermarket’s app on their phone to see what’s on sale. It's a different approach to the tried and true (and often robotic) "Incorrect email."Ī user is in their favourite supermarket. There were no brand guidelines to refer to when drafting, but I really wanted to explore a more creative tone for this challenge. "Try another?" aims to help those users that might have multiple email addresses that they juggle or use equally across platforms. This message isn't designed only for those that are too quick with their keystrokes, though. I thought "We're not familiar with that email." was equal parts helpful and friendly, giving the user a little nudge toward what they can fix.
These messages need to be both useful and thwart frustration. Because signing into websites and apps is such a ritual, errors when it comes to passwords or email addresses can go unnoticed, leaving you stumped and incessantly tapping Sign in anyway! Sometimes, thumbs go on autopilot when you're signing in with your credentials. The user entered the wrong email address to sign in to their account. Our button circles back toward this notion of personalization, allowing the user to select the teams that matter most as step one of onboarding. Words like "instant" and "relive" attempt to capture the fast-paced energy felt from any Sportsplex. Next, I touch on all of the features for this app. The type of sport isn't specified in the app's description, so I focused on the big 3 in North America: football, basketball, and hockey.
My dad who is a die-hard Boston Bruins fan would not want to see a notification about how the Montréal Canadiens are on a win streak. The ability to select which games and leagues are his "favorites" would be a killer feature for him. I started my headline with an emphasis on personalization. Teams are something so personal, that they're the inspiration behind clothing, home décor themes, and even tattoos. I might not know a lot about sports, but I know that fans are fiercely loyal to their favourites. My challenge: writing a home screen for a sports app that lets them pick their favourite college sports teams and sends them reminders to watch games, live score updates, and highlight videos after the game-all without having much sports expertise! Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.A user is a big sports fan in the midst of their favourite college sports season.
They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
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